Terms of Service

Last updated: 3 June 2026

Agreement

These terms apply to urthly.app and the services operated by Urthly Ltd ("we", "us", "our"), including the apps we build and host and our managed website service, unless we agree different terms with you in writing.

Urthly Apps is a business-to-business service for companies, sole traders, charities, organisers and other organisations. By commissioning or using the service, you confirm that you are acting for a business or organisation and have authority to accept these terms.

Our Services

Our main service is custom apps that open in a web browser from a QR code or private link, with no app store and no download. These include guest, customer and visitor apps for weddings, restaurants, venues, markets, parades, races, group trips, corporate events and similar real-world moments. Apps are built and hosted on Shippie, Urthly's own open-source app platform, and can be one-off or recurring.

We also continue to offer managed websites as a secondary service: custom website design, copywriting, build, hosting, support, SEO setup, analytics, conversion tracking, legal pages and ongoing website management.

If a request becomes closer to bespoke software, a complex integration, paid advertising management or a materially larger build than the standard service, we will agree the scope separately before you approve the work.

Pricing, Approval and Payment

Pricing depends on what we build. One-off event apps start from £499. Recurring apps for venues, restaurants and markets are charged as a setup fee plus a monthly cost. Corporate and custom work is quoted against the brief. Managed websites are priced separately. The price that applies to you is the one shown at checkout or set out in your written agreement. Taxes, payment fees and currency handling are shown or handled by Stripe where applicable.

For app projects we usually agree the scope and price up front, take any agreed deposit, then build and share a private preview before launch. For one-off apps, payment is due as set out in your agreement. For recurring apps and managed websites, the subscription starts once you approve the work; any minimum term is the one stated in your written agreement, and after it the arrangement continues monthly unless cancelled in line with these terms.

How Apps Are Delivered

For app projects we work to a simple flow: you send a brief, we build the app and share a private preview link, you review it and request changes in an agreed round of revisions, then we hand over the live link and print-ready QR assets. One-off apps do not require a portal login. Recurring clients can be given a lean console to update content, view analytics, download QR assets and view invoices.

Apps are hosted on Shippie. We handle deployment, hosting and the technical platform so you do not have to. How long an app stays online, and what ongoing updates are included, depends on whether it is a one-off or recurring arrangement as set out in your agreement.

Managed Website Service

Where you take a managed website, we handle the technical work for you: hosting, SSL, uptime monitoring, technical fixes, reasonable content updates, analytics, conversion tracking and SEO implementation. Your plan sets out the number of update requests included and the typical turnaround. Larger work such as new page sets, ecommerce configuration, booking workflows, custom integrations or major redesigns may be scheduled into a delivery plan or quoted separately.

Client Responsibilities

You are responsible for giving us accurate business information, approving content before launch, ensuring claims about your services are truthful, maintaining any required licences or professional registrations, and responding to reasonable requests for information.

You must not use the service for unlawful, harmful, misleading, abusive, infringing or spam-related activity. We may refuse or suspend work that creates legal, security, reputational or platform risk.

Ecommerce, Bookings and Payments

If we build ecommerce, payment, booking or enquiry flows for you, you remain responsible for your products, services, pricing, availability, fulfilment, customer terms, refunds, cancellation policies and customer service. Payment processing is provided by Stripe or another agreed provider under their own terms.

Third-party fees, payment processing charges, domain renewals, app subscriptions and advertising spend are not included unless expressly stated in writing.

SEO, Analytics and Marketing

We provide professional SEO strategy and implementation from day one, including technical SEO, metadata, structured data where appropriate, sitemap and indexing checks, performance-minded build decisions and page planning. SEO and marketing outcomes depend on competition, geography, budget, demand and other factors, so we do not guarantee rankings, traffic, leads or revenue.

The managed website plan includes Google Ads readiness, conversion tracking and practical marketing advice. Full Google Ads campaign management is not included in the public plan unless we agree it with you separately. Any ad spend is paid by you directly to the relevant advertising platform.

Ownership and Portability

You own the content, images, logos, brand assets, domain names and business information you provide to us. Urthly owns the platform, code, systems, tooling, reusable components, deployment workflows and know-how used to deliver the service.

If you leave, we will provide a reasonable export of the content, images and copy you provided so another provider can rebuild or migrate your app or website. Apps are hosted on Shippie, which is open source. Access to Urthly hosting, the portal or console, the live app link, platform code and managed infrastructure ends when the service ends, unless we agree otherwise in writing.

Billing, Cancellation and Refunds

Payments are processed through Stripe. You must keep a valid payment method on file while your subscription is active. If a payment fails, we may pause non-essential work, restrict portal access or suspend hosting after reasonable notice.

For recurring apps and managed websites, you may cancel after any minimum term by giving at least 30 days' notice or by using the subscription tools we provide, where available. Cancellation during a minimum term does not remove your obligation to pay the remaining minimum-term fees unless we agree otherwise in writing.

Because we do not charge a setup fee and payment starts only after approval, subscription fees already paid are generally non-refundable except where required by law or where we have materially failed to provide the service and cannot reasonably fix the issue.

Data, Privacy and Compliance

We process personal data as described in our Privacy Policy. If we process data on behalf of your business through your website or app, including content that guests or customers submit to an app we build for you (such as RSVPs, messages, photos, votes or requests), we act as a processor for that data and you remain the controller, responsible for your own customer-facing privacy obligations.

You are responsible for ensuring that any customer communications, marketing lists, offers and customer-facing policies comply with UK GDPR, PECR and any laws that apply to your business.

Use of Our Websites and Portal

You may use our websites and portal to learn about our services, apply, manage your website, view analytics, submit requests and manage your subscription. You agree not to attempt unauthorised access, disrupt our systems, copy the platform, scrape data at scale, or use the service in a way that harms other users or our infrastructure.

Intellectual Property

All content on urthly.app, including text, design, logos, graphics and platform materials, is owned by Urthly Ltd or its licensors and is protected by UK copyright and intellectual property laws. You may not reproduce, distribute, reverse engineer or create derivative works from our platform or materials without written permission.

Limitation of Liability

We will provide the service with reasonable care and skill. To the fullest extent permitted by law, Urthly Ltd is not liable for indirect, incidental, consequential or loss-of-profit damages, loss of rankings, loss of advertising performance, third-party outages, platform decisions made by third parties, or issues caused by inaccurate information supplied to us.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

Links to Third Parties

Our websites may contain links to external websites. We are not responsible for the content or practices of any linked third-party sites.

Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to These Terms

We may update these terms from time to time. Any changes will be posted on this page with an updated revision date. If a change materially affects an active subscription, we will take reasonable steps to notify affected clients.

Contact

If you have any questions about these terms, please contact us at hello@urthly.app.